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Meet the Doctors

  • Dr.
    Jim Kivlin
    Dr. Kivlin received his undergraduate education at UW-La Crosse. He holds a Doctorate of Optometry from the Illinois College of Optometry in Chicago. Dr Kivlin has both a diagnostic and therapeutic certificate to diagnose and treat eye diseases. Dr. Kivlin is also a certified health coach with an emphasis on nutrition. He strongly believes in nutritional intervention to slow down and prevent eye disease, having long understood the nutritional connection to healthy eye sight.
  • Dr.
    Dustin Hetke
    Dr. Hetke grew up in New Auburn, WI. In 2011, he graduated with highest honors from UW-La Crosse with a bachelor's degree in biology. In 2015, he earned his Doctor of Optometry degree from the University of Missouri-Saint Louis College of Optometry, graduating at the head of his class. Dr. Hetke is clinically experienced in all aspects of optometry, including the treatment and management of ocular disease, contact lenses and pediatrics.

Contact Us

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Hours of Operation

Our Regular Schedule

Menomonie Office

Mon - Wed, Fri:

8:30 am - 5:00 pm


8:30 am - 7:00 pm


9:00 am - 11:00 am



Clear Lake Office

Mon - Wed:

9:00 am - 4:30 pm

Thursday, Saturday, Sunday:



9:00 am - 12:00 pm